THE SUMMIT VOL. 2 | GLASSBOX × 12 PELL

The Pinnacle Program Summit
November 15–17

An intimate 2–3 day business owners summit with Peter Gosling of Glassbox Education & 12 Pell.

12 Pell is one of the most recognizable modern barbershop brands in North America, building a global audience from a small-footprint shop in New York City.

Through social media, premium consultations, brand partnerships, activations, trade shows and education, they have turned the traditional barbershop model into a powerful media and lifestyle brand.

At the Glassbox Business Summit, the 12 Pell team will break down how they built their audience, created brand partnerships, optimized a high-performing shop, monetized consultation and expertise, and expanded their influence beyond the chair.

What they’ll cover: building a recognizable brand, growing through social media, maximizing revenue from a small footprint, creating partnerships and activations, and becoming more successful both behind the chair and in business.

This is a deep dive into leadership, systems, delivery, team culture, client psychology, and building a business that actually functions at a high level.

— Sales & Brand Positioning
Learn how to position your business in a way that naturally attracts clients, builds demand, increases perceived value, and separates you from competitors racing to the bottom.

— Building A Winning Culture
Hold teams accountable, eliminate entitlement, recruit A-players, and scale with the right people around you.

— Mindset & Leadership
Develop a resilient mindset as an owner/operator while learning how to navigate pressure, growth, staffing, and decision making at a high level.

— Systems & Delivery
Work directly with Peter on understanding subconscious behaviour, staff dynamics, client retention, operational systems, and the internal structure required to run an elite company.

Limited capacity. Serious operators only.

Ticket Packages:
General — $500 + HST
Sunday + Monday

• Full two-day Summit admission
• Main-stage programming
• Panels / conversations
• Networking
• General admission seating

Silver — $1,000 + HST
Sunday + Monday

• Everything in General
• Second-row reserved seating
• Lunch provided both days

Gold — $2,000 + HST
Sunday + Monday + Tuesday

• Everything in Silver
• Priority / front-row seating
• Lunch
• Secret Activation #1
• Secret Activation #2
• Private closing dinner Monday evening
• Full hands-on education day Tuesday with the Glassbox Education team
• Gold limited to 20 people

Day 1 — Sunday
Build the business.

Outcome 01 — Business
Build a business that doesn’t depend entirely on you.
Systems. Pricing. Profitability. Hiring. Retention. Leadership.

Outcome 02 — Brand
Build something people actually remember.
Positioning. Content. Community. Marketing. Storytelling. Personal brand.

Outcome 03 — Culture
The part nobody can copy.
Team. Standards. Client experience. Leadership. Longevity.
Sunday finishes with Secret Activation #1 for Silver + Gold.

Day 2 — Monday

Push the conversation further. More Summit programming around business, creativity, culture, brand and the future of the industry.

No stage.
No presentation.
No audience.

Glassbox × 12 Pell × the 20 Gold guests.

A private dinner to close the Summit.

Day 3 — Tuesday
Gold teir only.

Tuesday is a full hands-on cutting class with the Glassbox Education team.

Technique, Shape, Sectioning, Over-direction, Graduation, Layering, Finishing and Creative application.

Watch it.
Understand it.
Do it.

Not a conference. A three-day collision of business, culture + craft.
Sunday and Monday are about ideas.Tuesday is about application.

And what happens between those moments? Some of it we’re deliberately not telling you.

Limited capacity. Serious operators only.